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Search Engine Submission

Any web site owner knows that it simply isn't good enough to have a web site and submit it to a few search engines. You need to have position in the top 10 results and you need to be able to stay there. To get in the top ten and stay there you need to:

• have a good volume of text that can be indexed by search engines
• link your web site to other web sites that support or complement your content,
• decide what keywords to focus your site on,
• continually reassess your position and re-submit to search engines

(although some search engines return much more frequently than they did in the past).
The form below allows you to send Dynamic A1 Angkor Web Design your site's details, keywords & submission preferences. With this information we can perform search engine submission on your behalf. You need to choose your keywords carefully. The Keyword Selector Tool will assist you in this task.

Submission costs US$68.00 per annum (includes 6 submissions per year) regardless of which countries you decide to submit your site to. Cheques, direct deposit, money orders, credit cards and cash all accepted. Price includes Goods and Service Tax.

Your details will be saved so you do not have to complete this form a second time (unless you want to submit new or alternate keywords and description). Reports on the position of your site can be uploaded to your web site for your review or emailed to you. Your can request up to 4 reports per annum at no extra cost.

Improving Your Search Engine Rankings: a tutorial for web site owners

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Tutorial Overview
Topics covered in this tutorial (click link to jump to topic):

1. The Super Skinny SEO Summary 5. Special Indexing Services
2. The 10 Most Common Reasons Web Sites don't come up on Search Engines 6. Historical Analysis
3. The Importance of Inbound Linking 7. How Long Should it Take to come Up on Search Engines?
4. Don't Do These 8. Paul Boag's SEO Summary

First up... let me say if you use DWS as your web site design team the items below that discuss the site's construction have been covered during the development of your site.
The Super Skinny SEO Summary
There are 2 halves to good search engine rankings:

a web site constructed of valid html code where much of the text is easily indexable by search engines. The web site should be comprised of more than just a few pages and have plenty of text.
a well though out linking campaign for inbound and outbound links. Inbound link labels should contain your critical keywords.
Number 1 doesn't sound too hard, does it? Well, in reality many web sites are poorly constructed and do not pass validation tests. Oftentimes web designers use frames or tie up important navigation in Java rollovers or other eye candy that then makes the site's content unable to be accessed by the search engine's robot agents crawling the web.

Number 2, well that is harder. You can ask other web site owners for link to and from your site. You ask them to link to you, and you ask your webmaster to link to them... but the partnership is seldom made and requires numbers of phone calls to get off the ground. Most web site owners don't bother. Those that do though REALLY do well. More about that later.

The 10 Most Common Reasons Web Sites don't come up on Search Engines
The site is not valid html mark up. This can be tested at validator.w3.org
There is not enough plain text available for the search engines to index. Web site owners want fresh, uncluttered design and tend to be too brief with text.
The pages of the site are constructed of small images sliced up from a large image... this is very frequently an evil perpetrated by desktop publishers.
The site is constructed in frames or iframes. Google has published guidelines about frames.
The site's navigation is tied up in Java rollovers or dynamic html layers. Sitemaps have become a popular work around for sites that use these technologies.
Not enough thought has been given to what keyword phrases the site should be built around. This should be known before a single stroke of code is written. Your site has to be demonstrative; it has to really be clear what the topic is.
The site lacks quality in bound links. The inbound links have to come from sites similar in theme to yours.
The site does not demonstrate an effort to link out to other web sites i.e. the site does not add value to your visitor's experience.
The site is new. Google is increasingly awarding better page rank to web addresses that have been around a while.
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The Importance of Inbound Linking
Try to get a minimum of 25 in-bound links from sites with relevant content to your user group. Try to develop a theme with your inbound links so a search engines is in no doubt what industry group you belong to.
The more relevant in-bound links the better. Try to get the search engines to see your site as a hub, a website at the centre of some important topic, what Google thinks of as "expert pages".
Use your keywords in your in-bound link labels i.e. the text that the link is under on the referring site.
Link out to important and busy resources, try to think of what outbound links will add value to your visitor's experience of the web.
Avoid FFA (free for all) link directories as your may be penalised for listing on some of them.
Don't spam guestbooks or comments boxes (a technique that dynamically inserts links on web pages with a comments section or guestbook).
Use keywords in your link labels, not "click here".
Only buy links if the selling web site can demonstrate traffic from their site to yours.
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Don't Do These
No tricks (bogus links pages, text the same colour as the background, doorway pages, many urls that forward into your site)
Frames sites do not work - avoid frames, or bury them in the 2nd level of your site
Flash sites do not work. Macromedia has a tool from converting a flash animation/presentation to a an HTML document... not sure exactly what you would do with it after that...
Use cloaking (serving one page to a Search Engine and another to a user)
Have all Java navigation. Java is difficult to index and links may not be followed.
Put content in jpegs or gifs because it looks better. Content cannot be forsaken for design.
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Special Indexing Services
Google Site Maps:
Use the Google Sitemaps Program to register the Web site.

Yahoo Urllist.txt
Use Yahoo’s urllist.txt option for large or dynamic Web sites. This file is just a simple text file of all the urls within a domain. It can be submitted through Yahoo’s Site Explorer.

Robots.txt
Use a Robots.txt file. Add parts of the Web site that should not be crawled to it.

Do: If not using robots.txt, use the robots meta tag only for noindex, nofollow.
Don’t: Use bad syntax, it could hinder crawling.
Google Sitemaps provides a free robots.txt checker.

Historical Analysis
There is some discussion on the Internet about what kinds of historical data a search engine algorithm may consider when awarding rankings.

These include:

the age of the domain name
how frequently the site (or a subsection of it) is revised or changed. This could perhaps be determined by an analysis of file date and size changes.
commentators also speculate about whether a new page gets more or less attention from an old page. Opinion is divided.

How Long Should it Take to Come Up on Search Engines?
Well, if your site only has a little text and is poorly constructed, it will simply not happen. If you site is a flash animation... ditto. If your site is in frames... ditto.

If your site is valid to the W3 standard, has good text, the domain name has been around a while, the site is linked well, it's content changed or improved frequently... about 9 months from upload day.

Substantial revisions to your site may improve its ranking early than 9 months. The Google bot does after all come by every 3 to 5 days.

Paul Boag's SEO Summary
Paul Boag from boagworld.com recently did a podcast called "Better Google Listings". Download the Podcast here. The executive summary is:

age of domain, how long it has been registered
amount of content available to the search engine
new of sites that link to you and the popularity of those sites
the internal link structure and architecture of web site
quality of page build
relevancy to end user
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Searching on the World Wide Web

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Tutorial Overview
Topics covered in this tutorial (click link to jump to topic):

1. Search Engines 5. Types of Search
2. Google 6. "Required" and "Prohibited" Search Words
3. Links to Search Engines 7. Restricting your search to one part of the web page
4. How to Search What happens if you don’t get any search results?

Search Engines
So with all these pages (no one knows exactly how many, certainly in the billions), how do I find information I am interested in? You use a search engine - another type of web site on the web - to provide you with a list of links to sites that contain a "keyword" you have specified.

Search engines are:

a web address you can go to to search
a company motivated to provide the best search results to their users (as traffic to their site culminates in company profits)
a search technology owned by above company, sometimes referred to as a "bot" (short for "robot") and an indexing algorythm.
a network of computers owner by above company to perfom the indexing and storage of results
So why does Google get so much attention?
Well, in the first instance people found its plain search box page, fast loading results and agruably better results were its main draw. As time progressed users developed more and more confidence in Google's search results to such a degree that now "Google" is a household word and the name has become a verb.

Google is great. It is now the proxy standard for searches on the web. Recently Google has added a range of services to their search. eg. Gmail, Sitemaps, Trends, GTalk, Google Earth etc. With all these additions it is difficult to see where Google is headed and what their end game is. To speculate, there would be excellent confluences if Google search was integrated with Google Earth making searching with geography far better.

How to Search
If you do a search on one word – that’s called a "keyword" in the language of the Internet - you will notice you got many thousand of links... so perhaps you should consider adding a second keyword to your first word to make your search more specific? Eg. instead of just "art", try "modern art", instead of just "guitar music", try "classical guitar music" or whatever is likely to restrict the number of pages that come back. Here are some common ways to restrict or target your searches...

1. The Exact Phrase
Place quotations around your keywords e.g. "australian wildlife" will find occurrences of the words "Australian" and "wildlife" beside each other, in the specified order. In other words, the "exact phrase".

2. All of the Words
Just use two or three keywords together without quotation marks or place an "AND" between your keywords eg. australian wildlife or australian AND wildlife will find web pages containing the words "australian" and "wildlife" on the same page, but not side by side or in the specified order. In other words, "all of the words".

3. Any of the Words
Place "OR" between your keywords to find sites containing "Australian" or "wildlife" or both. In other words, "any of the words"

Note that these top three search expressions are probably the ones you will use most. Obviously 1. is the most restrictive search, while 2. finds more links and 3. The most links.

4. "Required" and "Prohibited" Search Words
Attaching one of the following operators will either require or prohibit words from appearing in the search results. In other words

+ or "must contain"

Attaching a + to a word requires that the word be found in all of the search results.

compare: bellingen versus bellingen +accommodation

- or "must not contain"

Attaching a - in front of a word requires that the word not be found in any of the search results.

compare: bellingen versus bellingen -council

5. Restricting your search to one part of the web page
Attaching one the following operators to the front of a search word will restrict the search to a certain sections of an HTML document.

t: - will restrict searches to document titles only

compare: roy slaven versus t:roy slaven

u: - will restrict searches to document URLs only

compare: intel versus u:intel

Wildcard Matching (*)
Attaching a * to the right-hand side of a word will return left side partial matches.

compare: cap versus cap*

Combining the Syntax
You may combine any of the query syntax as long as the syntax is combined in the proper order. The proper order for using the syntax is the same order that the operators are listed on this page. That is, +, -, t:, u:, "" and lastly *.

compare: (correct) +t:football -Australian versus (incorrect) t:+football -Australian

What happens if you don’t get any search results?
check your spelling, use American spelling
remove any capitals from your keyword/s
think of what other terms are used to describe your subject of interest, search on these eg. "windsurfing" versus "sailboarding"
try other search engines
go to a newsgroup on your subject. Postings in newsgroups are a good source of links to relevant web pages - they are after all someone else’s recommendation to visit a site they thought was relevant.